Digital OOH

Two buying routes. One clear starting point.

Understand the difference between direct self-serve screen buying and agency-scale programmatic activation before continuing to a partner platform.

Direct buying

Self-serve

DSP-led scale

Programmatic

Partner network

Choose your route

Start with how you want to buy.

Each route has a different level of scale, control and buying infrastructure. Review the fit first; the external platform comes at the end.

Prism self-serve

Plan a focused digital screen campaign through a direct, self-serve buying route.

Best for

Local campaigns and growing brands

Polygon pDOOH

Plan agency-scale digital OOH campaigns through Polygon's aggregated publisher network.

Best for

Agency campaigns activated through a DSP

Quick comparison

You want direct control over a focused campaign for a local or growing brand.

You are planning at agency scale and activating through a DSP across a broader network.

Two routes. No middle step.