Large-format out-of-home media on a busy South African arterial road
Digital OOH overview

Polygon pDOOH · Powered by Polygon

Programmatic network

A DSP-led route for agencies that need broader screen access, audience-led planning and coordinated campaign activation.

Agency campaigns activated through a DSP

Best for

DSP-led activation

Buying route

pdooh.co.za

Platform

Route fit

Is programmatic network right for this campaign?

Plan agency-scale digital OOH campaigns through Polygon's aggregated publisher network. Review what the route is designed to do before moving into the external platform.

01

Network scale

Plan across an aggregated publisher network through one programmatic route.

02

DSP-led activation

Designed for agency teams buying digital OOH through major demand-side platforms.

03

Coordinated access

Create a clearer path across publishers, audiences and campaign execution.

How to proceed

Prepare first. Continue when ready.

  1. 1

    Define the strategy

    Set the audience, markets, timing, investment and campaign measurement priorities.

  2. 2

    Align the buying route

    Confirm the DSP setup and the network approach required for the campaign.

  3. 3

    Continue to Polygon

    Open Polygon pDOOH in a new tab to explore the network and start the agency conversation.

Ready to continue

Move into the programmatic network platform.

The button opens pdooh.co.za, a Polygon-powered partner platform, in a new tab.